A brand campaign for Casio G-Shock's 40th Anniversary, produced in collaboration with 88Rising and Indonesian-American rapper Rich Brian — documenting the launch of the limited-edition GA-2100RB-3A.
The watch's design draws from a guitar Rich Brian fell in love with as a child in Indonesia — a bold seafoam green base paired with salmon pink accents. The film captures that story: where personal memory meets global brand culture.
MJ served as Assistant Director on set, supporting director Dani Chang across a full production with a specialized crew.