Beyond
the Brief

An NYC Summer is a nostalgic journey capturing the feeling and vibes of a New York summer through music, photography, and film — built as an immersive, multi-sensory experience spanning events, short films, gallery spaces, food, and tangible objects like a keychain with an NFC chip.

It's both a love letter and a rebellion — an exploration of what's easy to dislike about New York, and exactly why that tension makes you love it even more. Rooted in the Bronx, reaching across every borough.

The project lives across 8 playlists, each carrying a distinct story and season. Vol. I is June, Vol. II is July, Vol. III is August — the final breath of summer. Spin-offs extend into alternative rock, electronic music, a winter edition, and a reggaeton playlist honoring New Yorkrican culture.

A Bronx Anime is the visual arm — reminiscent of 90's anime, with the long-term vision of bringing it to life through animation. Original characters, original world. The Bronx as a universe.